The shift toward a model-less approach in Nigeria is an interesting trend, especially as it leans into the growing desire for modesty and brand-focused storytelling. While removing models can make the shopping experience feel more intimate and less judgmental, the biggest hurdle for online shoppers remains the uncertainty of fit and fabric movement. Most people still need a visual reference to understand how a garment drapes on a human frame, so a hybrid approach might be the most effective middle ground. Brands could benefit from keeping product-only shots for the aesthetic appeal while offering a wider range of diverse, relatable body types or virtual try-on tools to bridge the gap. Ultimately, I think consumers will prioritize brands that provide enough context to make an informed decision, regardless of whether a professional model is the one wearing the piece.