Context

With Starbucks unveiling their sleek, modern store designs globally, it gets me thinking about our local market. While we have a vibrant culture of 'bukka' tea and increasing popularity of local cafes, would a premium international brand like Starbucks be a hit or a miss here? Do you think the 'Starbucks experience' justifies the high price point, or would Nigerians prefer supporting homegrown coffee brands instead?