Context

As Nigeria’s tech ecosystem grows, we are seeing more entrepreneurs digitize traditional sectors, including the food and export industry. With the increasing interest in Nigerian cuisine abroad and the complexities of international travel for business visas, I wonder if a tech-driven platform could successfully streamline the export of our culinary heritage while easing the logistics for Nigerian business owners traveling globally. What do you think is the biggest hurdle preventing a Lagos-based food-tech startup from becoming a household name in Europe or North America?