Context

Liverpool FC has just teamed up with New Era for a new headwear collection, but it got me thinking about the trend of lifestyle brands partnering with European football clubs. In a market where local streetwear is thriving, do you think these premium international collaborations offer real value to Nigerian fans, or is it just an expensive way to flex for a team thousands of miles away? Would you rather rock a curated official club cap or support a local Nigerian fashion brand?