Context

PSG just dropped their new 2025/26 retro-inspired third kit, and while it looks incredibly stylish, it has me wondering if the focus is shifting away from the game itself. Many top clubs are now acting more like high-end fashion brands than sports teams to capture the global lifestyle market. Do you think these constant rebrands and retro kits are a welcome evolution for football culture, or are clubs just trying to squeeze more money out of fans?