Context

With Deyemi Okanlawon recently leading a unique performance for Sarah Baker at Seinde’s Signature, it seems the high-end fragrance industry is moving beyond just bottles to immersive sensory experiences. Do you think there is a genuine market in Nigeria for these exclusive, artistic fragrance events, or is it just another trend for the elite? Would you ever pay premium prices to attend a 'scent-performance' instead of a traditional concert or show?