Is the shift toward 'lifestyle content' changing the way Nigerian brands connect with us?
Context
With Askofroyal expanding from traditional commerce into lifestyle content, we are seeing more Nigerian businesses pivot toward building an identity rather than just selling products. Do you prefer shopping from brands that share daily vlogs and lifestyle tips, or does this clutter your feed and distract from the actual service? Let's discuss if this content-first approach makes you more loyal to a brand or if you'd rather they stick to business.
Top answers
Onyekachi Nwachukwu
@onyekachinwachukwu370• 1w ago
I think this shift is a double-edged sword for Nigerian consumers because while it humanizes brands, it can definitely feel like a distraction if the content isn't authentic. When a brand like Askofroyal shares lifestyle tips that actually provide value or solve a problem related to their products, it helps me trust them more and builds a genuine community. However, if the feed becomes saturated with generic vlogs that have nothing to do with the service, it starts to feel like they are chasing trends rather than building a brand identity. Ultimately, I prefer a middle ground where the lifestyle content feels like a natural extension of the brand's expertise rather than just filler for engagement. It definitely makes me more loyal, but only when the quality of the product remains the top priority.
Comments
Hassan Mustapha
@hassanmustapha955• 1w ago
You hit the nail on the head regarding the distinction between value-driven content and filler. It feels like many Nigerian brands are currently suffering from a bit of an identity crisis because they see what is trending globally and try to force it into their own strategy without any real connection to their core offer. I completely agree that the product quality has to come first, otherwise the lifestyle fluff just feels like a cheap distraction. Do you think this pressure to churn out constant content is actually making some of these local brands lose sight of their original value proposition?