Context

Afrobeats has successfully commodified Nigerian culture on a global scale, much like how Japanese anime creates lucrative, worldwide ecosystems around its IP. Given our current economic climate, I'm curious if Nigerian entrepreneurs can adopt similar cross-media strategies—merging music, storytelling, and digital branding—to export Nigerian services beyond just oil and entertainment. Do you think we are ready to turn our business ventures into global cultural 'universes' rather than just service-based companies?