Context

Dr. Ngozi Okonjo-Iweala recently pointed out that a lack of trust is severely hindering global trade and economic growth. In the Nigerian context, do you think our local businesses suffer more from a 'trust deficit' when dealing with foreign partners, or are there bigger internal issues holding us back? Let's discuss whether this global skepticism is something we can overcome through better branding or if it's a structural problem we need to fix at home.