Context

As a small business owner in the Nigerian creative industry, I've noticed how faith and traditional storytelling often influence what succeeds in Nollywood. With the rise of startups leveraging big data to analyze audience patterns, I'm curious if we can actually quantify the cultural resonance of faith-based themes. Do you think using data science to 'engineer' hits undermines the authentic, spiritual essence of Nigerian cinema, or is it the key to scaling these startups globally?