Context

As more Nigerians move abroad via 'Japa,' we see a fascinating intersection between cultural exports like Afrobeats and the tech-driven world of data analytics. I'm curious if we can use data science to track how diaspora lifestyle trends—like shifts in beauty and skincare preferences or immigration patterns—influence the sound and marketing of the music we export. Do you think algorithms are now shaping the 'Afrobeats sound' to suit global markets, or is the organic cultural essence still winning?