Context

Kith and Adidas just unveiled the new F50 Spider boots, but they've made it clear that almost nobody will actually be able to get their hands on a pair. This trend of ultra-exclusive, limited-edition drops seems to be growing, but it often leaves real fans frustrated. Do you think these 'hype-only' releases are cool for the brand's image, or is it just elitist marketing that ruins the experience for the average supporter?