Why do women's signature football boots get so much less hype in Nigeria compared to men's?
Context
Nike just released Sam Kerr's first-ever signature boot, marking a huge milestone for women in football. However, in Nigeria, we rarely see this level of marketing or conversation surrounding female players' endorsement deals. Do you think our football culture is ready to embrace female stars as brand icons in the same way we do for Messi or Ronaldo, or does the local market still prioritize men's sports entirely?
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