Is AI-driven marketing actually helpful for Nigerian SMEs, or are we better off sticking to performance-based ads?
Context
With the rise of AI tools promising to automate ad spends, many small business owners in Nigeria are torn between letting algorithms do the heavy lifting or sticking to manual, performance-based strategies. Some believe AI is the future for targeting the local market, while others argue that the nuances of our consumers require a human touch to get actual results. Have you experimented with AI tools for your business ads, or do you find that they just waste budget without delivering real leads?
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